Roc the Day 2015

Today is Roc the Day 2015, an annual effort to benefit local Rochester causes during the Holiday Season.

Please head over to (click here) to make a donation to any of the 550 important causes included in this year’s event; including Hearts for ALS NY! Remember, your donations will always stay local and help those affected by ALS in Upstate New York, so donations will benefit locally.

If you have donated already, we thank you very much for your support! Below is a letter from Roc The Day explaining this year’s mission:

Hello ROCstars,

Let’s ROC and roll for the big year FIVE! Kids need books. Pets need food. Our community needs YOU! Head over to now to make a donation to any of the 550 causes that are ready to ROC.

We’re rocking all night, and day, and night again! ROC the Day is open until 11:59p.m.

Don’t forget about our epic ROCstar bonuses. For the odd hour bonus, we’ll pick a random ROCstar to give an extra $500 bonus to the charity of their choice.

For the 5peat, we’ll randomly select 2015 donors who have made a donation in 2011, 2012, 2013 AND 2014 to have their 2015 gifts matched to the agencies they already selected (up to $500 per donor).

Thanks, ROCstars! And don’t worry, we promise to tone down the ROC puns after today! But for now…LET’S ROC!

The ROC the Day crew